Macadam App
About The Project
Motion, Branding, Product Design
The Concept
The app that pays you to walk.
Money, just by walking.
The Result
A modern, dynamic mobile app that rewards users for walking, providing an engaging and motivating experience to convert steps into coins. Through interactive maps, real-time step tracking, and exciting slot machine features, users can explore the world around them while earning rewards. The app also offers a shop with exclusive cash back deals from major brands, ensuring users get the most value from their physical activity. With clear explanations and intuitive design, users gain a comprehensive understanding of how their steps are converted into valuable coins and rewards, making staying active both fun and rewarding.
Every step counts.
UX Pattern. UX Pattern. UX Pattern.
Creating a seamless and engaging user experience for a mobile app that rewards users for walking, with additional features including a map to discover and collect coins, slot machine jackpots, and a shop offering cash back deals from major brands.
Key Features 🚀
Step Tracking and Coin Conversion
- Tracks user steps. Converts steps into coins.
- Detailed information about each minted piece, including the artist, location, and creation date, is recorded on the blockchain.
Map for Coin Collection
- Interactive map showing coin locations.
- Special spots for coin collection and events.
- Slot machine feature for winning jackpots up to €2,000.
Cash Back Shop
- Shop offering cash back deals from brands like Apple, Nike, Vueling Airlines, Adidas, Samsung, etc…
- Easy navigation and redemption process.
User Profile and Wallet
- User profile showing total steps and coins to the community.
- Wallet for managing coin balance and cash out options.
User Personas. User Personas. User Personas.
Student / Blogger
Emma
Age 22, Paris (France)
Emma is deeply immersed in the world of fashion and style. Regularly attends fashion events and stays updated on the latest trends. She loves expressing creativity through fashion and discovering new trending products.
Student / Blogger
Felix
Age 28, Lyon (France)
Felix is passionate about fitness and helps others achieve their health goals. Enjoys outdoor activities and often participates in marathons and fitness events. One of his most important values is maintaining an active and healthy lifestyle and enjoys motivating others to adopt fitness habits.